Just ask any of our 30,000 happy customers! Explore our collection of watches online We hold to that mission today and believe every Australian and New Zealand resident should have access to a chic, stylish watch that makes them radiate confidence.

When we were first starting out, our mission was to meet a demand in the Australian watch market for both better online offerings and affordable prices. That love for watches is also coupled with the drive to present our customers with the best prices on the market.

In the ten years since launching our online watch store, Watch Direct has proven our genuine love for watches through the passion shown towards putting together our carefully curated collections and in the manner with which our friendly, professional staff treat customers. As you browse through the hundreds of brand-new watches we stock covering over 40 brands, you’ll find everything from your modern, everyday watches to premium, luxury models. We offer a specialised shopping experience to ensure you find the perfect watch for yourself or your loved ones.

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